Ketchum
While serving as a Digital Intern at Ketchum, I have supported multiple accounts through social media, account and design work. A few key areas I have worked in are content creation, StoryWorks agility work and earned media work. Before Ketchum, my understanding of PR was very baseline, but since joining the team here I have learned to target, track and pitch media. Through closely monitoring social trends, I have brought real-time opportunities to my teams and clients. Some of my favorite memories at Ketchum are the American Egg Board's Chicago premiere event for The Incredibles 2 and Huggies' biggest product launch to-date, Made By You Diapers.
Social Media
I support the American Egg Board by drafting the monthly social media content calendars and producer toolkits. I also provide copywriting support to various teams, including Whirlpool and Cottonelle. I am able to provide creative ideas and unique ways to activate on social media.
​
I also support the influencer team to research appropriate influencers for the given client and target. I am relied upon for my strong knowledge of influencers and consistent work.
Account Work
Throughout my internship at Ketchum, I have supported multiple brands including American Egg Board, Cub Cadet, Huggies, Cottonelle, U by Kotex, and Smucker's Goober.​
​
For Americans Egg Board's Chicago premiere event of Disney-Pixar's "Incredibles 2," I helped my team prepare months in advance by drafting all social copy to create anticipation for the release and increase engagement. I created a "Which 'Incredibles 2' Character Are You?" quiz that was completed 1,000+ times. In collaboration with Giuliana Rancic and relevant Chicago influencers, the event garnered over over 34.8MM impressions.
​
Working on Huggies, has given me the opportunity to work on numerous experiential activations. My first monitoring project was for the David Ross + Huggies Walgreens event which earned over 100MM impressions. I also supported the Huggies Made By You product launch, one of the largest new product launches for Huggies and Kimberly-Clark, which saw over 300MM impressions.
​
Through continued and active monitoring on Cub Cadet, I discovered a real-time opportunity that we presented to the client and activated on. The project allowed us to surprise a small family with a free push lawnmower and customized Cub Cadet yellow flamingoes to help keep their pink flamingo company in their yard.
​
In addition to my account mix, I also support the digital and influencer teams. My role is to research potential influencer partners for campaigns and activations. I help to edit Page One, a daily newsletter sent to over 900+ clients that contains relevant news and social trends, every morning. I participate in agile brainstorms to bring real-time opportunities to clients across Ketchum.
Design
I also support the design team to help make graphics, one-pagers, recaps, and more.
