Digital Strategy
Develops strategy and creative to drive brand growth, awareness, and community.
NERDS Candy
Strong social strategy drives brand love and consistent above-average engagement rates on TikTok and Instagram
Supported Ferrara’s first-ever Super Bowl advertising campaign for NERDS, developing and implementing integrated marketing content and launch strategy on digital and social channels
Launched Ferrara’s top-selling product NERDS Gummy Clusters into market via a robust social media and influencer strategy, fueling 67% year-over-year growth resulting in the product becoming the #1 in candy the U.S. by 2023
.png)
SweeTARTS
Executed Shorty award-winning influencer campaign, SweeTARTS Film Fest on TikTok, resulting in 607M+ impressions across paid, owned, and earned and 5.6pt lift in ad recall
Funables
Launched Funables fruit snacks into market with 360 integrated campaign resulting in 345M+ impressions, increasing brand awareness to 43.6%, and increasing sales by 68.1% YOY
United Airlines
Spearheaded United’s Pinterest account, designed all branded content, and led content strategy for an average of 3.7M+ monthly viewers, resulting in Pinterest being the leading social traffic driver to United’s blog, United Hub
