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Digital Strategy
Developed strategy and creative while agency and client-side to drive brand growth, awareness, and community.
NERDS Candy
Strong social strategy drives brand love and consistent above-average engagement rates on TikTok and Instagram
Supported Ferrara’s first-ever Super Bowl advertising campaign for NERDS, developing and implementing integrated marketing content and launch strategy on digital and social channels
Launched Ferrara’s top-selling product NERDS Gummy Clusters into market via a robust social media and influencer strategy, fueling 67% year-over-year growth resulting in the product becoming the #1 in candy the U.S. by 2023
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